Fragrances that hold memories of India

Hi, I’m Shreeya Parulekar, British-Indian, and the founder of Mogra London.

I was born in India and moved to the UK when I was young, but India has always remained a big part of my life. I return every year, spending summers and winter holidays there with family, and it has always felt just as much like home.

Being part of two worlds means that when I’m in one, I’m always missing the other.

I’ve always believed that scent is the fastest way back to a memory. A single note can take you somewhere instantly: a home you miss, a celebration you loved, a moment you didn’t realise you’d want to hold onto.

Mogra London began as my way of capturing those memories and bringing a little of India home with me. Each scent has its own story, inspired by a cherished memory, and is created to evoke a feeling: comfort, warmth, joy, nostalgia, or simply a sense of ‘home’, whatever that means to you.

Every fragrance is handcrafted in small batches using the highest quality ingredients before making their way from my home to yours. Our collection looks to provide a scent for every occasion.